On February 22, 2012, the U.S. Department of Housing and Urban Development (HUD) and the National Fair Housing Alliance (NFHA) announced the launch of a new series of radio and print public service advertisements (PSAs) designed to teach individuals and families how to recognize and report discrimination in housing because of race, color, sex, religion, national origin, familial status and disability, including discrimination in mortgage lending because of issues related to pregnancy and/or parental leave.
The campaign includes print ads in English, Spanish, and Chinese. One print ad features a veteran who fought to defend our freedom yet faced discrimination because housing units were not accessible to people using wheelchairs. A second ad shows a doormat with the phrase “Not Welcome,” which is designed to capture the attention of consumers so they can identify and report possible acts of housing discrimination. Another ad portrays an expectant mother who qualified for a mortgage but was illegally turned down for a loan because she was on maternity leave.